Electronics waste is not sustainable!

We are producing 50 million tonnes of e-waste annually
It is estimated there are 100 million+ old devices in homes 80% of e-waste is not collected for recycling with 76% not documented and 4% thrown into household waste. At the current rate we will produce 120 million tonnes of e-waste annually by 2050
(Source: Circular Electronics Partnership)

Wasting electronics is not sustainable and will affect profits in the industry…
But most of all, it’s a huge opportunity!

Register for a free Circularity-to-Profit brainstorm

Why circularity is inevitable for continuity and profitability in electronics

Globally, the demand for electronic equipment is sky-high. The Covid-19 pandemic has made us more reliant than ever on digital solutions. The pace at which companies are developing ever more intelligent technology is increasing. And all this puts a huge strain on electronics supply chains everywhere. On the other hand, we produce millions of tons of e-waste. It’s time to take circular action now.

Circularity is the principle that inflow and outflow of resources is minimized across the entire Product Life Cycle, from (re)design, (re)manufacturing, maintenance and refurbishing up to reuse or recycling.” Anthony Droppert, CEO Bluetron

Fulfill demand

When we implement circular thinking and acting in our electronics businesses we can fulfill the ever-growing demand for:

  • (Raw) materials & components
  • Speed & continuity
  • Cost efficiency
  • Risk reductions
  • Increased reliability
  • Increased yield
  • New business models (pay per use, …)
  • A sustainable way of working and reputation
  • Fairness (e.g. eliminating child’s labor)
  • Responsibility for next generations


At Bluetron we are developing our circular engineering skills and operations for over 25 years. And now the urgency is high we’re here to accelerate your ‘Circularity-to-Profit’.

Bluetron’s Circularity-to-Profit approach

Who profits

In principle, the entire electronics industry or value chain profits. After all, a circular approach ensures continuity of supply and the loss and reduction of harmful electronics waste. The companies that implement specificity in their value chain as much as possible benefit from substantial financial benefits.

Industrial electronics

Aviation & defence


Rail & train



Renewable energy & storage

Data storage

Media & communications

More about our customers

We support the electronics industry in their profitability and competitiveness with circular thinking and doing.

Learn more

Do you want circularity to profit your electronics?

Traverse 1, 3905 NL Veenendaal, The Netherlands

P.O. Box 721, 3900 AS Veenendaal, The Netherlands

+31 88 44 60 900